Too much advertising in local press and radio is wasted when it goes to places outside an advertiser’s primary sales areas.

SALES AREA MEDIA INFORMATION (SAMI) is a unique system that isolates your designated sales areas and tells you which papers are being read and which radio stations are being listened to in those areas. So you can spend your budget where your target customers live, and reduce unnecessary wastage.

Simply tell us where your sales areas are, and SAMI will produce figures showing;

• Population Breakdown of your sales area by sex, age and social groups.
• Local Press Readership of papers in your sales area compared to their total readership.
• Local Radio Listening in your sales area compared to a station's total audience.

Have a look at these examples, one showing a sales area near Bedford, and
another around Tonbridge/Tunbridge Wells.