| WELCOME
TO MORTON GEORGE MEDIA CONSULTANCY |
| We specialise in planning and negotiating
cost effective national, regional and local media advertising campaigns.
Our aim is to ensure that our clients
obtain better value from their campaigns than any of their competitors.
Our offer is to evaluate your current Media Schedule
and suggest where changes could be made that will improve its efficiency
and save on advertising expenditure.
On this site you will find some of the product areas in which we
specialise:
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| Tourism |
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UK tourism is
one of our specialist areas. This page explains our approach to national
press and magazine advertising and includes details of our composite
advertisement in Radio Times.
Click the Tourism button for more information. |
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| Retail |
| If you are a national advertiser, we’ll
analyse your media schedule against the latest research data for the market
you are targeting and suggest any improvements that can be made. |
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| Sales
Area Media Information (S.A.M.I.) |
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This is
a unique system that when applied to local advertising schedules will usually
result in a reduction in media expenditure and/or an increase in media impacts.
SAMI will tell you what is being read and listened to in your target
sales areas so that the media which have too much wasted coverage
outside the target areas can be eliminated from the schedule.
Click the Retail button for more information about SAMI. |
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| Campaigns |
Other product areas
where we can offer special expertise are Local Authority Awareness
Campaigns, Financial Services, Recruitment, Direct Marketing, Market Research,
Public Relations.
Click the Campaigns button for more information. |
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