WELCOME TO MORTON GEORGE MEDIA CONSULTANCY We specialise in planning and negotiating cost effective national, regional and local media advertising campaigns. Our aim is to ensure that our clients obtain better value from their campaigns than any of their competitors. Our offer is to evaluate your current Media Schedule and suggest where changes could be made that will improve its efficiency and save on advertising expenditure.
Tourism
UK tourism is one of our specialist areas. This page explains our approach to
national press and magazine advertising and includes details of our composite
advertisement in Radio Times.
Retail
If you are a national advertiser, we’ll analyse your media schedule against
the latest research data for the market you are targeting and suggest any improvements
that can be made.
Sales Area Media Information (S.A.M.I.)
This is a unique system that when applied to local advertising schedules will
usually result in a reduction in media expenditure and/or an increase in media
impacts.
SAMI will tell you what is being read and listened to in your target sales areas
so that the media which have too much wasted coverage outside the target areas
can be eliminated from the schedule.
Campaigns
Other product areas where we can offer special expertise are Local Authority
Awareness Campaigns, Financial Services, Recruitment, Direct Marketing, Market
Research, Public Relations.